Luxury property marketplace

MillionPlus

Luxury property marketplaceInternationalReal estate
Overview

A marketplace for prestigious property, where both sides of the deal need to believe the right people are on the platform.

MillionPlus provides a platform for buyers and sellers of luxury homes to connect. Growth meant attracting serious buyers and premium listings at the same time.

Client
MillionPlus
Sector
Luxury property marketplace
Market
International
Concept

Two audiences, one standard of quality.

Every campaign had to persuade sellers that their home would be seen by real buyers, and buyers that the listings were worth their time.

Two audiences, one standard of quality.
Luxury property marketplace
Luxury property marketplace
Strategy

Buyer and seller journeys were built side by side.

Listing-led content for buyers, proof-led campaigns for sellers and agents, all measured against enquiries rather than clicks.

Details

Every listing presented like a private viewing.

Photography, copy and placement chosen to make each property feel exclusive.

Listings
ListingsEditorial presentation for each home, written for buyers, not search engines.
Social
SocialShort-form property tours for Instagram and TikTok.
Audience
AudienceTargeting built around lifestyle signals of high-net-worth buyers.
Seller campaigns
Seller campaignsProof-led messaging for owners and agents of prime homes.
Project reflection

A marketplace that looks as valuable as what it sells.

Positioning and campaigns that grow both sides of a luxury marketplace together.

A marketplace that looks as valuable as what it sells.
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